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Research papers

The world of short form video for post millennials

This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key...

Catalogue: Congress 2016: #WOW
Author: Nadine Bailey
September 22, 2016
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Citation

Bailey, N. (2016a, September 22). The world of short form video for post millennials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-world-of-short-form-video-for-post-millennials-8896


Videos

The world of short form video for post millennials

Key trends in short form video viewing are reviewed in this presentation, with predictions for how consumption will change among Post Millennials (under 16s) and the implications for broadcaster strategy. Based on desk research, the global picture is...

Catalogue: Congress 2016: #WOW
Author: Nadine Bailey
June 15, 2016
×

Citation

Bailey, N. (2016a, June 15). The world of short form video for post millennials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-world-of-short-form-video-for-post-millennials